My good friend, Ryan Biddulph, prompted this post when I read his “Why Blogger Follower Threads Are a Bad Idea” post earlier today. It made me think back to when I first started blogging and jumped feet first into Social Media.
Is the Number Game Worth it? When Quality Trumps Quantity
Bloggers and Social Media Influencers are no stranger to this game unless you are new to it. The pressure to grow your Followers hits you instantly.
I can’t have 0 followers.
I need thousands!
Not just hundreds, ya see.
This happens with blog followers and subscribers as well, but we’ll save that discussion for another time.
Once you find your first few blogging groups on Facebook, the fever hits you!
Facebook page follows.
Instagram and Pinterest!
You follow me and I’ll follow you!
Before you know it, your numbers of grown!
You quickly hit double digits and flatline for a bit.
I must gain more followers!
You search out more groups that offer a follow for a follow.
You’re in the triple digits!
However, one thing has started to bother you.
Although your numbers are higher, you still lack engagement.
Interacting with your followers on a daily, weekly, or monthly basis just does not seem to be there.
Mind you, the algorithms change just as quickly on most of these social media sites, but you should still be reaching a few handfuls of people.
Here Lies The Problem
You may have Quantity but you certainly don’t have Quality.
You have followers that followed or liked your social media accounts simply because you followed or liked theirs.
In the honest world, these folks weren’t interested in a word you had to say about your business or blog.
It was tit for tat.
You know what I mean.
You may have a couple that might Ooh and Ahh over your shares but out of that thousand, you’re losing out.
Quality over Quantity
It’s hard to understand this concept when so many of the Pro Bloggers and Big Dawgs are pushing that we must have high numbers!
Grow your Facebook Page!
Grow your Twitter followers!
You can even pay to do this! Buy Followers!
But you’re still in the same boat.
What’s a Girl/Dude Supposed to do?
Here are a few ways to help get you out of the number game and into some true engagement!
1. Write Quality Content
Don’t throw a blog post together. Research. Back up your sources.
Status updates should be friendly, inviting, and with images. Images that attract!
Don’t use click-bait!
2. Use Engaging Images
Don’t use any old stock photo.
Use vibrant colors and images that invoke laughter, curiosity, and awe.
3. Use Videos
People love to laugh. Add humor to your blog posts or status updates with a video or a gif!
There are many out there on the web. Just look around. You’ll find them.
Word of caution: Be sure you have the rights to use it on your blog or social media pages.
You can’t publish a blog post and assume people will flock to comment. You need to ask questions of your audience in your blog posts.
Comment on other blogger’s blog posts!
In publishing status updates on Facebook, Google+, Twitter, and others, ask something of your followers.
Even on Instagram, you can solicit engagement from your followers!
But don’t stop there.
Once you get people engaging/interacting with you and/or your status update, communicate with them.
Don’t Leave Them Hanging!
Even if it’s a simple “Hey Jo! Thanks for the like! I’m glad it sparked your interest!”
It won’t 100% of the time get a response back but at least you began a level of communication with your audience.
It’s really not that hard, ya see.
There are people on social media that have the gift of gab. Once their curiosity has been plucked, they are more apt to engage with you.
Do a follow-up the next day.
Keep a list of those engagers and give them a shout-out the following day.
Say Good Morning or Good Evening.
Ask how their day is going.
So screw the number game.
Go after what you really want.
And in case you totally didn’t get what I was stressing in this post, That’s Quality!
Now, what are you going to do today that is different from what you have been doing in order to obtain Quality Followers?