I’ve been seeing it on many business type websites lately. Web Designers, Freelancers, and other niche driven Entrepreneurs are mixing business with pleasure on their websites! Which brings me to my article today……
Can Adding a Personal Touch Make Our Business More Appealing?
I admire the way these folks write. They are business-like in so many ways, in order to promote their business, but add in a personal side that touches my inner soul.
I often wonder if this is now becoming a better way of marketing yourself and your brand.
Do we need to become more human-like versus automated SEO bot-like trolls in order to connect with our audience?
I appreciate someone who is REAL
And by REAL, I mean someone who is not afraid to let us know their real self.
So many entrepreneurs and freelancers are trying to make a living online.
We have become accustomed to following Google Rules of thumb and SEO guidelines.
Some so much that their content, although maybe informative, is so boring I can’t get through the first paragraph.
It’s so robot-like that you couldn’t even imagine purchasing their product or service.
Yet, you have those like Ryan and Lorraine who share it all!
They are influencers in the industry and they bear their souls to us!
Does this make them a better business-person?
By sharing their personal lives with us, does this make their product and services more appealing?
I fell into the “write” according to the guidelines rut
To be quite frank, I don’t get SEO. I’m tired of trying to write it the way I’m “supposed” to.
It takes too much effort and takes away from “Me”.
If we can be
“business-like” professional yet write the way we want to, why not?
If our intention is to help others, why can’t we bear our innermost secrets to do so?
It’s not like “click-bait”.
We are being REAL!
A real person, not someone who is automated like an AI bot.
If someone like Kita can share stories of her family yet be killing it as a work-at-home entrepreneur, why can’t we all?
I should practice what I preach
I’m the first one who is there to tell someone “Be Yourself”.
Don’t spit shine yourself and project to be someone you’re not.
Eventually, the real you is going to come out and you have become a poser. A fake. A phony.
I need to be more myself in my content writing.
I struggle to mix the personal with the business and that creates blog-fog.
I have great ideas of things to share with my clients and audience, yet, I don’t want to write it as I should.
I want to write how I want to write.
If I don’t add keywords for SEO, so be it.
I’ll just share the hell out of my content and pray others will help me, as I help them.
If I don’t want to have headlines that are over a 75, according to my Headline Analyzer, then so be it!
If I want to walk to my own beat and try new services and keep them to myself, I will!
However, if it’s a great service, like my beloved web host, I want YOU to know about it so YOU can share in the happiness!
I’m taking my own advice
Not sure if you noticed but I started writing out of queue.
My emotions have gotten the best of me and I am shining!
I’m smiling as I type this because it feels freeing.
Almost as freeing as when I received my divorce decree. 😉
No more posing for me.
No more writing according to what the standard tells me to do.
I am my own woman and I want you to know me.
The REAL me.
The Virtual me.
All of me.
By the way, did you know I dabble in all things virtual?
Services and products are made for our audience
Our businesses are evolving on a daily, weekly, and monthly basis.
The need for unusual virtual services is increasing, although the virtual assistants are growing in leaps and bounds!
Everyone wants a part of the pot of gold!
So, as I move forward with my virtual business, my services will be changing.
I’m not sure where they are headed but I’m going to say just this…….
If you need something.
If you need help with your online world.
There’s no harm in asking.
Hell, I may even know someone who can help you.
Try it out
Be YOU and see if your business blooms.
Do you have anything to lose?
If you have an established business, try something new for a short period.
Your audience will either be drawn to it or pushed away.
Your loyal clients and readers will remain because they will know that you were trying something new.
They may even give you huge props for attempting to bear yourself online.
What do you have to lose?
Are you ready to try adding a personal touch to your business and see what happens?
Or if you’ve already tried it, how did it work out for you?