I’ve been blogging off and on since 2010 and I still don’t know if it’s better to publish uniform blog images (as in using templates) or publishing unique images. There is no right or wrong here, trust me. It’s all a matter of preference, right?
Blog Images: Should they be Uniform or more Unique?
This is a long debate that I’ve seen many bloggers worry about.
Do my blog images need to look the same in order to brand?
Do I just need to add my logo to my blog images?
Does it even matter?
I polled some of my fav tweeps on Twitter and here’s what they had to say about it.
I’ve always gone more for variety
— Amanda Ricks (@amandamricks) March 29, 2019
Yes and no. Consistent makes it more professional.👩💻
— Lisa 👩💻🧡🌞 (@Lisapatb) March 29, 2019
These are valid points!
Should we be branding our blog images or just our logos?
The professionals will tell you a multitude of things. The best thing I can suggest is to see what works for you. I’ve seen pro bloggers start with uniform images only to start creating unique ones in their later years.
Bloggers like Lisa Sicard of Inspire to Thrive have gotten very creative with their imaging. Vivid colors, unique images, and a logo!
These images are stock photos. They are creatively put together with several elements. If you notice anything, is the branded color these of orange and Lisa’s logo on each image.
Janice Wald of Mostly Blogging keeps her images fairly consistent template wise using her website on each image.
Then you have others like Kita Bryant from It’s Really Kita and Ryan Biddulph of Blogging from Paradise who focuses more on taking their own pictures and video and branding with quality content. Might I add, they are very effective this way.
Here’s a good read on 8 Ways to Build Brand Recognition with Your Images. Take from it what you will.
Blog Image Templates
Here are a few examples of what I call blog image templates. You’ll recognize very similar feature images with an overlay and fonts. The website name is also placed on the image.
When you see these images on social media and their blog, you know who they are! They have branded their images according to style. Many bloggers are using this style for branding, especially with the ease of using Canva to help create templates for each social media app.
What do you think of this style of branding? Is it something you have done or considered?
Lack of Image Branding
I have been all over the place with my images. I don’t even attempt to “brand” them per se. However, I do try to be consistent and at least have either my logo or my website address on the image (as seen below). Yet, I’m constantly changing my templates. Thus, the best way for me to brand is using my logo and/or website address. I prefer using creative images versus the same old-same old thing.
So, which way is correct? I’d love for you to answer that below in the comment section. However, in my personal opinion, there is no right or wrong way. Just like I believe there is no specific number of words that you must write before publishing your blog post. If you get the point across in less than 1,000 words, so be it!
I can definitely see Lisa’s point about consistent images look more professional. However, the creative person in me what’s to see various images with vivid colors, kooky images that pique my curiosity, and fancy fonts. Thanks to Amanda Ricks and her love for variety!
So, the dilemma still continues on should we or shouldn’t we brand our blog images. The “bad girl” in me says “No, do it your way”. That’s how I run my blog and write my content. My way. This is probably one good reason why I’m not a blog coach and I do web design and social media images instead. One is unlike the other! The inconsistency in images excites me because it puts a spark in my creative mind and pushes me to push that much further!
I don’t walk to the beat of SEO either. It bores me. I don’t like following the rules even if it costs me my blog content from making it to page 1 on Google.
Following the rules is bland!
Making your own rules and walking to your own beat, rocks!
However, if you’re a serious entrepreneur, take what I write with a grain of salt. This blog/business is not my bread maker. It is a hobby.
I like to keep new bloggers ground by letting them know if you’re in it for the fun and hobby, it’s alright to do it your way. Don’t feel the pressure to conform.
If your blog is your breadwinner, I suggest you reach out to folks like Lisa Sicard and Donna Merrill for mentoring. Both of these women can offer you valuable tips from your blog to business to social media.
Now, let’s hear from you. What is your opinion on branding blog images? Is there a rule you follow or do you walk to your own beat?